The development of a strong company culture has been a major prerogative of today’s most successful Chief People Officers. The goal is to unite staff under a banner of shared values, goals, norms, and ethics. Some visionary marketing leaders are leveraging cultural understanding and awareness to drive success.
The value story we tell external audiences must be nothing more than a variation of the internal value story that motivates staff to do their best work.
By aligning internal and external value stories, friction is minimized between audience and brand so all people can thrive, symbiotically. What’s more intriguing to me is just how impactful this is for market strategy, sustained business viability, and high growth. This is modern stuff. As aligned internal and external stories are adopted, the correlation to business performance is plotted as data points. As with any other performance data, this can be used to continuously improve and plan for the future by building out predictive, prescriptive, and anticipatory analytics models. For companies that already have growing data science practices, this is easily within reach.
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