Communication & Society

We’re All Biased: On Communicating with Purpose

Advertising, Communication & Society

I’ve been on the road a lot lately. Great memories were made by taking to the road on thousands of miles of highways and byways – traversing metropolitan cities, rural stretches, quaint villages, and international borders. And, just like it was 25 years ago when my family drove thousands of miles coast to coast, billboard advertising is still very much alive in 2017. When you’re driving for hours on end, roadside attractions and billboards offer a fleeting break to the monotony – and it’s so interesting to observe the varying messages and designs, which are markedly different everywhere you go. The fascinating thing about roadside billboard advertising is that you have to be as concise as possible – the impression doesn’t last more than a few seconds. Continue reading …

Three Tips for Influencing People That Think Fast and Slow

Communication & Society, Marketing

A couple years ago, while writing an economic policy paper, I read Daniel Kahneman’s book, Thinking Fast and Slow – a must-read on human behavior, rationality, and the lack thereof. This book validated my own professional experiences doing business with a diverse lot of characters, and opened my eyes to so much I didn’t realize about decision-making. Kahneman won a nobel prize for defining prospect theory, which evolves the longstanding utility theory, by finding that we make decisions not merely by seeking economic rationalization, but by allowing behavioral biases to envision prospective value. Continue reading …

Tell me to keep calm one more time and I will flip out

Communication & Society, Multimedia

The original “Keep Calm and Carry On” poster (originally produced in 1939) is a powerful use of typography. It conveys confidence and is more “active” than regular old text on a page. Lately, we’ve seen a lot of funny takes on this poster – but now it’s old.

FROM WIKIPEDIA:
Keep Calm and Carry On was a poster produced by the Government of the United Kingdom in 1939 during the beginning of theSecond World War, intended to raise the morale of the British public in the event of invasion. It had only limited distribution, so was little known. The poster was rediscovered in 2000 and has been re-issued by a number of private companies, and used as the decorative theme for a range of products. There were only two known surviving examples of the poster outside government archives until a collection of 15 originals was brought in to the Antiques Roadshow in 2012 by the daughter of an ex-Royal Observer Corps member.