FIS

FinTech brand FIS needed a big move to shift brand perception fast. I was lead creative strategist on the “Built for Bold” campaign. Reaching B2B buyers with an unexpectedly emotive and entertaining campaign. Emotion + Logic combine, breaking free of the staid status quo for B2B enterprises to build strong market relationships. Watch the commercial directed by Academy Award Winner Tom Hooper here:

Dun & Bradstreet

In the Government industry, data powerhouse Dun & Bradstreet was up against low brand consideration (perceived as business-centric, not for government). We owned this commercial market perception and an Agency Based Marketing strategy to stand up the multi-year “Improving the Business of Government” campaign. Awarded Leading Brand in Government by year two.

Customer Acquisition Work

Comcast Business

Ongoing cross-channel B2B performance marketing program focusing on driving new customer acquisition. As lead strategist, I support our client’s senior leadership team directly. Full-funnel, full-journey, ecosystem strategy and creative briefs for over 50 display and email campaigns in market at any given time