Dos Equis, Sunsetting a Strong Campaign Before It’s Too Late
Advertising, Marketing

Dos Equis, Sunsetting a Strong Campaign Before It’s Too Late

Samsung Korea SSD Advertisement…cringeworthy. But the audience loves it?
Advertising, Marketing

Samsung Korea SSD Advertisement…cringeworthy. But the audience loves it?

Would love to interview the team behind this ad – the actors speak in well-pronounced, basic English at a very slow pace. Facial expressions and body-language are over-emphasized as well…to the point that it feels like an SNL skit. But, does this method activate the new product with the target market?

As a native English speaker…this is painful to sit through. Toddler television moves much faster. One of the actors, the businessman, apparently went to Reddit to explain why the acting seems so…bad? This is apparently how English-language is done on Korean media.

Continue reading …

Marketing

On-demand Digital Marketing, Powered by technology, expected by the consumer

Great article from the McKinsey Quarterly: The coming era of ‘on-demand’ marketing | McKinsey & Company.

[…] marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.

The article walks through a couple scenarios of how digital media, analysis, and automation will personalize marketing touches with consumers and prospects more than ever. We’re beyond the age of worrying about cookies – and on to the age of Near Field Communications (NFC) (tapping devices with each other or with NFC tags to transfer data!), and automated, granular, rules-based targeting, retargeting, and co-branding that retargeting!

This is a good read for staying ahead of the curve.

Emmanuel Polanco, A Great Modern Artist.
Multimedia

Emmanuel Polanco, A Great Modern Artist.

This guy, Emmanuel Polanco has a great eye for design. I stumbled upon this artist while looking up the rap music star school principal by the same name. Add the artist Emmanuel Polanco on Facebook and check out his website: http://www.inmelancholia.com/

Here’s a collection of Emmanuel Polanco’s work:

Tech & Web

Private Cloud Services Reduce Security Risk and Liberate Users

When you use Google’s “free” services you give up a certain degree of control over the data you push and receive through those services. This is why you’ll see Microsoft take an opportunistic strike at Google with its well planned, multi-channel campaign called Scroogled. Very creative, essentially Microsoft took off their gloves and is now taking strong jabs at the methods Google uses to make revenue by utilizing your personal data. Your personal data is extremely valuable and when you use the internet you give up so much of that data by allowing websites like search engines, cloud e-mail accounts, and social networks to collect, compile, categorize, manipulate, code, and store your usage patterns and information you transact through those websites.

The Scroogled campaign is a smart one…Microsoft lost substantial market share to Google’s suite of cloud services and they want that market share back. Microsoft might be working on improving the logical reasons for switching to their services but this campaign leads in with emotional bait that essentially tells us that Google is unethical and that we deserve better from our cloud services provider. Continue reading …

keep calm and carry on - machete mag
Multimedia

Tell me to keep calm one more time and I will flip out

The original “Keep Calm and Carry On” poster (originally produced in 1939) is a powerful use of typography. It conveys confidence and is more “active” than regular old text on a page. Lately, we’ve seen a lot of funny takes on this poster – but now it’s old.

FROM WIKIPEDIA:
Keep Calm and Carry On was a poster produced by the Government of the United Kingdom in 1939 during the beginning of theSecond World War, intended to raise the morale of the British public in the event of invasion. It had only limited distribution, so was little known. The poster was rediscovered in 2000 and has been re-issued by a number of private companies, and used as the decorative theme for a range of products. There were only two known surviving examples of the poster outside government archives until a collection of 15 originals was brought in to the Antiques Roadshow in 2012 by the daughter of an ex-Royal Observer Corps member.