You can get the digital book instantly on Amazon or buy it direct, in various formats, using the form below. The paperback edition will be available in late-May 2019.
Read a sample
Click here to download the sample edition and read excerpts of every chapter.
Book Description
There is so much happening around us that we often forget why we’re even paying attention. Desperate to make sense of all the information in our possession we strive to find meaning and ask, “what does the data say?” Then we evaluate the data and make decisions that seem statistically sound. But in our desperation to find answers, did we forget to collect all of the data we should have? Or were we too caught up to note that we only used data that was freely available and easy to find? Or maybe we stopped searching as soon as we found information that confirmed our existing beliefs?
In this book, I reflect on five factors that are prevalent in every business transaction, but often overlooked because they’re tough to quantify. These factors are easier to understand through critical thinking than digital calculations, and they must be baked into a company’s core strategy before they can be implemented as tactics.
The first two chapters, Culture and Empathy, draw attention to the social and emotional relationships between humans and businesses. The chapters on Diversity and Momentum prompt us to think differently about human resources and innovation. And the closing chapter, Judgment, shines a light on the subjectivity of ethics and the factors that influence the way we make decisions.
Order the Book
If you’d rather not order the book from Amazon, you can order direct using the form below.