Fundraising Archives

Fundraising

Ethics in Fundraising

Marketing, Nonprofits

In its everlasting quest to receive funding, a nonprofit organization may be faced with various ethical concerns. Three areas that are particularly liable to ethical issues are:

1. The Sources of Funding
2. The Socio-Political Location where funds are applied
3. The Specific Causes that receive collected funds

1. The Sources of Funding
In an attempt to increase community goodwill and gain good P.R. points, a private company may choose to donate money to a nonprofit. It is important to the stability and success of the nonprofit to screen the monies received from corporations – as opposed to accepting all incoming donations.

Example: Gold Rush Casino donates money and forms a strategic partnership with the local Counseling Center for Gambling. The deal turns sour for the Counseling Center when the casino is accused of defrauding and taking advantage of slot machine users. The local community may very well correlate the Casino’s actions with the reputation of the well-intending Counseling Center for Gambling. The Center then stands to lose it’s members’ support – then sponsorships – then operating funds – and the rest is history. Continue reading …

Marketing at Three D.C. Metro Non Profit Organizations

Marketing, Nonprofits

** If you’re looking for marketing advice for your Nonprofit – please contact me at Nova Advertising **

CrisisLink (Arlington, VA)
Coptic Orphans (Falls Church, VA)
Muslim Association of Virginia (Prince William County, VA)

Introduction

Nonprofit organizations play an important role in the operation of day-to-day activities in the United States; furthermore, they can be very sophisticated international entities that are operated by “well-trained MBAs and ex-businesspeople” (Strategic Marketing, 5). The Washington, D.C. metropolitan area is home to a lot of nonprofit organizations including three from Virginia that will be analyzed in this report: CrisisLink, Coptic Orphans, and the Muslim Association of Virginia. Each of the aforementioned organizations is unique in their respective missions and also overlap in certain aspects of their services. Throughout this report we will analyze how they fall into the following five aspects of nonprofit marketing: Customer Orientation, Strategic Planning and Organization, Developing and Organizing Resources, Designing the Marketing Mix, and Controlling Marketing Strategies.