Tech & Web

Contextualizing Cyborgization

Culture & Communication, Tech & Web

When I wrote Context, the central premise was that the our world was becoming computed faster than we could handle. Today, it feels like we’re bracing for impact, every day inching closer to a dystopian future that very recently seemed a few centuries away.

Take one very simple example: smartphones. The vast majority of people in the world’s most advanced economies have a smartphone and they’re glued to their screens. If you spend less than two hours on your phone you’re well ahead of most of the population as the average American spends 3.5 hours on their mobile device per day (and 7 hours on all screens). This should concern us from many perspectives, but especially when it comes to the subjects of productivity and mental health because a large percentage of our screen time is dedicated to entertaining ourselves or simply killing time.  

Some people suggest our addiction to screens is turning us into cyborgs. This sounds crazy because cyborgs are technologically-altered humanoids dreamt up by creative science fiction writers. But upon deeper reflection, I appreciate the concept because every one of our digital interactions is codified into databases which grow in computational and monetary value with every incremental interaction. Additionally, we’re already feeding and relying on artificial intelligence (AI) capabilities to aid our decision-making. 

Though human-machine integration is still under development (note: we’re further ahead than you think) a Brooking Institution paper suggested in 2014 that we were in a “juvenile cyborg” stage of “cyborgization” characterized as digital players who create data, collect data, and contribute to constructive integration of that data. 

Our digital interactions are building immense positive value for the betterment of humanity—but there are just as many possibilities for negative impact, particularly in deepening inequality. It’s this latter point that concerns me the most, and more specifically within the realm of mobile entertainment based on video content. The content on the most popular mobile apps like YouTube, TikTok, and Instagram is so engrossing, interesting, and addictive it’s easy to get sucked into hour-long scrolling sessions where we end up asking “where did the time go?” The algorithms that determine what content we see are so good at keeping us glued to our screens that it’s possible not just to be perpetually entertained, but to also get the feeling we’re enriching ourselves through exposure to new ideas and information, a modern day fool’s gold.

In a time where most people are glued to devices at work and play, the people who are free from digital chains will be the leaders of the future.

The issue here is one of opportunity costs and human potential. The world’s movers and shakers are not putting in the American average of seven hours of screen time per day. In a time where most people are glued to devices at work and play, the people who are free from digital chains will be the leaders of the future. And the great thing for that small sample of the population is that they have very little competition. They are the real influencers, the ones whose actions influence societal outcomes, not the ones who gain social engagement or currency.

If most of us are in a digitized maze, who’s overseeing the maze?

When Opinions Pose as Facts and Research Looks Like Truth

Business Strategy, Tech & Web

Barron’s recently published a list of the 100 most sustainable public companies. The research was presumably rigorous, but the analysis was so misleading I had to say something. It’s a troubling trend that most people don’t even read beyond headlines and hooks anymore, but still endorse bad material with a like or share. Publishers make money by getting clicks and views, that’s fine. But I draw the line when terms like “research” and “study” are used to make opinions look like facts.
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What’s a Cryptocurrency? How to get started with Blockchain, Bitcoin, Ethereum, and hype.

Tech & Web

“I’m buying some Bitcoin right now,” exclaimed the giddy lady sitting a couple tables away from me at a Washington DC falafel shop last Saturday night.

“Hold up,” I called out – “step away from the vending machine, I got this!” I’ve heard of these machines but never came across such a thing in person, I had to get a closer look. After settling a mild sense of disgust I explained to the lady that this Bitcoin vending machine was charging an outrageous premium and that she would be much better off using a reputable exchange. At the time, one bitcoin was trading at around $2,400 USD and this particular machine was charging well over $2,600 USD – that’s more than 8% of the transaction lost on a terrible exchange rate, and I didn’t even check to see if there were additional transaction fees. Lately, there has been so much hype about bitcoin, and as the first modern cryptocurrency, with good reason. But before investing in cryptocurrencies, you should know where they come from – so we begin with an introduction to blockchain.
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How to Define Product Benefits That Drive Inbound Demand: Prioritize & Simplify

Marketing, Tech & Web

First of all, buyers want to see “benefits” before they see “features” – so be careful not to jump into technical stuff before building a business case. This also means you need to prioritize the order in which each benefit appears on your website. Think of your top two buyer personas, the segments that are going to drive 80% of your revenue, and hit their specific pain points with the first benefits you list on your website. Hook them with the highest value problem-solution sets (benefits) and you can always offer a “read more” option for those prospects that are compelled to learn more…frankly, most aren’t. In fact, the priority problem-solution sets should be enough to move the prospect to click on the “get started” or “free trial” button.
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How to Use Video Content to Boost Demand Generation: Product Demos & Storytelling

Marketing, Tech & Web

Video is today’s most effective customer education tool. If you’re selling a SaaS product you need to break down product demos into bite-sized screencasts (no longer than 1 minute) that quickly and clearly reveal just how easy, convenient, pain-reducing, and time-saving your product is. No more long-winded 2000s-era comprehensive demos. In fact, no single video should be longer than five minutes unless it’s being stored in a “resources” section – at that point it’s less about marketing and more about customer success. Pro tip: use animated GIFs to bring text to life.
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9 Questions to Answer Before Automating Your Marketing

Marketing, Tech & Web

If you’re considering a new marketing automation platform, your business is at a point where it needs to scale while raising demand and maintaining high-quality customer relationships. Yet, your business is also unique, which is why I put together this list of nine basic questions you have to answer before you even start speaking with technology vendors.

Get in the driver’s seat: Prepared with answers to these questions you’ll be able to build a strong business case with your CFO and CTO, and get technology vendors to deliver a tailored solution rather than a standard sales pitch.

1) Budget: How much are you willing to spend on a marketing automation platform per year? (the technology acquisition cost, not including consulting or people costs)

2) Campaigns: On average, how many e-mail campaigns will you send out per month?
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Private Cloud Services Reduce Security Risk and Liberate Users

Tech & Web

When you use Google’s “free” services you give up a certain degree of control over the data you push and receive through those services. This is why you’ll see Microsoft take an opportunistic strike at Google with its well planned, multi-channel campaign called Scroogled. Very creative, essentially Microsoft took off their gloves and is now taking strong jabs at the methods Google uses to make revenue by utilizing your personal data. Your personal data is extremely valuable and when you use the internet you give up so much of that data by allowing websites like search engines, cloud e-mail accounts, and social networks to collect, compile, categorize, manipulate, code, and store your usage patterns and information you transact through those websites. Continue reading …

Sony Pictures Databases Hacked, User Account Credentials Exposed Globally

Current Events, Tech & Web

[Jump to update on 6/4/2011, sensitive accounts compromised] Today, Lulz Security (LulzSec) successfully hacked Sony Pictures’ databases using a simple SQL injection by exploiting a basic security gap. Last month LulzSec hacked Sony Music Japan using a SQL injection, soon after another group used the same method to attack Sony BMG Greece! The big deal with today’s hacking of Sony Pictures’ database is that at least 1 million of the 4.5 million records that were discovered in the database hacks contain sensitive user information – we’re talking passwords, e-mail addresses, street addresses and usernames. All this information is currently available to the world right now, and as long as the site stays up it’s on the LulzSec website. Too bad for you if your credentials are in those 4.5 million records – but don’t sit on your hands and wait around for something worse to happen (change your passwords because no one else will help you!).

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Facebook Spreads Virus, Corporate Management: 'Told You So!'

Tech & Web

Facebook Is My Day JobWith over 175 million users Facebook has become an ideal place to proliferate and spread ridiculously potent viruses.  The only solution is to completely block social networking websites from the workplace.  The newest of the viruses is the ‘Koobface‘ worm – it phishes its way onto user computers by getting users to open messages that appear to be sent from their Facebook friends.

Facebook in the Workplace
Facebook users and internet marketers have been pushing, often staunchly, for the privilege to use the social network while at work. Management didn’t really care about the harm to their IT infrastructure, for the most part they worried about the potential (and later observed) decline in productivity associated with allowing access to the website.

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